4) Marketing and Promotion:

How to create an advertising campaign. How to construct realistic budgets, with realistic projected returns. Managing media and public relations in the entertainment industry.

Topics covered include:

• Market research, polling, and surveys
• Guerrilla marketing - reaching the street
• How the majors do it
• Techniques and basic skills
• Advertising, cross-promoting
• Merchandising and gaming tie-ins
• Publicists
• Financing, the internet